The Metropolitan Water Reclamation District of Greater Chicago (MWRD) is among the first public utilities in the country to incorporate Quick Response “QR” barcoding, a no-cost technology, into their interactive communications strategy.
The square-shaped, black and white images are similar to bar codes and designed to provide information to the public. While the MWRD has been using social media, including Facebook and Twitter, and QR codes are the newest device in MWRD’s public affairs’ tool chest.